What Are High CPC Keywords?
CPC stands for cost-per-click. CPC is the price you pay for every click on your pay-per-click marketing campaign. You don’t pay the price if you don’t run PPC ads and host them onto your blog or website. Understand that the higher the CPC an advertiser pays, the higher your revenue will be as a blogger.
Cost per click varies from keyword to keyword. And it makes sense because some keywords bring in a lot of revenue than others. For example, keywords like ’email marketing must be more profitable than ‘funny videos’. So the former keyword has a higher CPC than the latter.
That brings us to define high CPC keywords in a better way:
High CPC keywords are those for which advertisers on platforms such as Google AdWords pay more than others.
Revenue for the advertisers is determined by how much they’re paying for clicks and the quality of traffic. While income for you as a blogger is determined by how much advertisers from an ad network pay you. It depends on the traffic quality without a doubt.
So you may want to create content around top CPC keywords so that you earn more. That’s why you are here, reading this post. And that’s why let’s get to know how you can find profitable keywords using a few online tools.
Some of the Highest CPC Keywords (2021)
Wordstream has also offered the data we used in our infographic at H-Educate. Have a look at the pie chart I’ve created for you.
- Insurance $61 CPC
- Gas/Electricity $58 CPC
- Loans $50 CPC
- Mortgage $46 CPC
- Attorney $48 CPC
- Lawyer $42 CPC
- Donate $42 CPC
- Conference Call $42 CPC
- Degree $40 CPC
- Credit $38 CPC
Now that you know tons of highest-paying keywords, create content around them. And focus on adding value to your readers because only then you’ll succeed. Let’s have a look at the FAQs section now.
FAQs on High CPC Keywords
Let me answer some of the most frequently asked questions about CPC. Let me know in the comments below if your question hasn’t been answered.
What is CPC in blogging?
CPC, short for cost per click in blogging, refers to the amount of money you get paid if your site clicks. CPC depends on the kind of content you create on your blog or site. Content that is valuable for advertisers has a higher CPC.
Why is my CPC so high?
Your CPC may be high because of the increased competitors bidding on the same keywords. So you can control the price of your bidding but not the one given by your competitors.
What topics have high CPC?
The topics that are more profitable for advertisers on the ad networks have higher CPC and vice versa. For example, topics related to email marketing must have a high CPC because it brings around $44 return on investment of one dollar. And that’s insanely huge! On the other hand, a funny topic will not necessarily bring considerable value to advertisers. So, it has a low CPC.
Why is CPC Low When CTR is High?
It’s not always the case. CTR depends on the quality score, affecting your CPC. The more quality your content has, the better position on a search engine it will be.